Paga, the fintech company behind the Doroki merchant platform, has entered into a strategic partnership with Leadway Assurance, one of Nigeria’s leading insurance providers, to offer customised insurance solutions aimed at protecting Doroki merchants from everyday business risks.
The collaboration is designed to help merchants safeguard their income, assets, and business continuity, enabling them to recover quickly from unexpected events and operate with greater confidence in an increasingly dynamic retail environment.
Insurance Protection Designed for Everyday Merchant Needs
Through this partnership, Doroki merchants will gain access to tailored insurance coverage that protects key aspects of their daily operations—from physical assets to income-generating activities—ensuring resilience against unforeseen disruptions.
Beyond providing coverage, Doroki and Leadway are taking a holistic approach to risk management. Merchants will receive clear, practical guidance on policy benefits, claims processes, and essential risk-prevention practices, empowering them to make informed decisions and manage uncertainties more effectively.
Driving Merchant Confidence and Business Continuity
Commenting on the partnership, Arike Okwunowo, General Manager, Doroki Merchants, said the initiative reinforces Doroki’s commitment to supporting Nigeria’s retail ecosystem.
“At Doroki, we see our merchants as partners in driving economic activity across Nigeria’s retail landscape. This partnership with Leadway—an insurer with decades of experience and a strong reputation for reliability—means our merchants can focus on growing their businesses with the peace of mind that they’re protected.”
Also speaking, Diana Mulili, Head of Digital Business at Leadway Assurance, noted that the collaboration aligns with Leadway’s mission to expand access to financial security across Nigeria.
“Insurance should integrate seamlessly into the everyday realities of people and businesses. By partnering with Doroki, we’re embedding simple, practical insurance solutions into a platform merchants already trust—helping them protect their livelihoods while continuing to grow with confidence.”
Strengthening Financial Inclusion and Risk Resilience
The partnership not only delivers financial protection but also promotes a culture of preparedness, awareness, and informed decision-making—critical foundations for sustainable growth in an unpredictable business environment.
Paga, through its Doroki merchant platform, provides digital payments, cash management, and value-added financial services to thousands of merchants nationwide. Leadway Assurance, on the other hand, remains one of Nigeria’s foremost non-bank financial services groups, with offerings spanning insurance, pensions, health, trusts, and asset management.
Together, both organisations are reinforcing their commitment to merchant empowerment, financial inclusion, and long-term economic resilience.
