CHI Life Assurance Limited, a subsidiary of Consolidated Hallmark Holdings Plc, has launched a nationwide campaign urging Nigerians to protect the future of their loved ones through life insurance. The initiative aims to educate the public on the importance of financial security and long-term planning.
The Campaign: “The Golden Key of Assurance”
The corporate campaign, themed “The Golden Key of Assurance,” is currently running on radio and strategically placed outdoor sites in Lagos, Abuja, Port Harcourt, and other major business hubs. Through this campaign, CHI Life seeks to highlight the value of life insurance as a tool for financial protection, legacy building, and peace of mind.
Diverse Products for Every Need
CHI Life offers a comprehensive suite of products, including:
- Personal and group life insurance
- Educational endowment plans
- Investment-linked plans
These products are designed to meet short-, medium-, and long-term financial goals, helping clients ensure a secure and stable future for their families.
“Our goal is to help Nigerians leave behind a veritable legacy for their loved ones, ensuring that financial security is not left to chance,” said Tope Ilesanmi, Managing Director of CHI Life Assurance Limited.
Leveraging the Consolidated Hallmark Legacy
CHI Life draws on the strong reputation of the Consolidated Hallmark brand, which has longstanding interests in general insurance, health management, and financial services through subsidiaries including:
- Consolidated Hallmark Insurance Limited
- Hallmark Health Services Limited (Hallmark HMO)
- Hallmark Finance Company Limited
The company received its operational license from the National Insurance Commission (NAICOM) in March 2025, officially launched in October, and is led by Chairman Eddie Efekoha, Managing Director/CEO Tope Ilesanmi, and Executive Director, Operations Patience Ugboajah.
Commitment to Financial Security
Through this campaign, CHI Life is reinforcing its mission to provide Nigerians with innovative, accessible, and reliable insurance solutions that protect families, build wealth, and ensure lasting peace of mind.
