Leadway Assurance, one of Nigeria’s top insurance providers, has been named the Official Insurance Partner for the upcoming Lagos International Trade Fair 2025. The event, known as the biggest trade exhibition in West Africa, will run from November 7th to 16th, 2025, at the iconic Tafawa Balewa Square in Lagos.
Organized by the Lagos Chamber of Commerce and Industry (LCCI), this 10-day event attracts over 1,600 companies from across Nigeria and around the world. It is a major platform for businesses, entrepreneurs, and investors to connect and showcase their products and services.
Leadway Assurance on the Partnership
Speaking about the partnership, Kike Fischer, Director of Sales, Retail, and Partnerships at Leadway Assurance, shared:
“Being named the Official Insurer of the Lagos International Trade Fair highlights our commitment to supporting Nigerian businesses.
We believe that insurance plays a powerful role in helping entrepreneurs grow with confidence. This partnership is not just about visibility -it’s about adding real value to the business community.”
Supporting Businesses and Entrepreneurs
As the official insurance partner, Leadway Assurance will provide essential protection solutions tailored for small and medium-sized businesses (MSMEs), helping them manage risks and operate more securely.
The company aims to use this opportunity to:
- Educate businesses about the benefits of insurance
- Offer customized insurance packages
- Build stronger trust within the business community
This is part of Leadway’s ongoing mission to make insurance more accessible, relevant, and impactful for everyday Nigerians.
Building a Safer, Stronger Business Environment
Leadway has been working to change how Nigerians view insurance. Its popular #NoLooseGuard campaign, seen across major cities, shows that insurance isn’t just for emergencies -it’s a smart way to protect your future, grow your wealth, and bounce back from setbacks.
The company’s recent numbers speak volumes:
- ₦173.2 billion in insurance revenue for 2024
- ₦117 billion in claims paid to customers
These achievements prove Leadway’s strength, reliability, and dedication to putting customers first.
Why This Matters
For small business owners, traders, startups, and even large enterprises, this partnership is good news. It means better access to reliable, affordable insurance at one of the region’s most important trade events.
By supporting MSMEs and promoting insurance awareness, Leadway is helping to create a more stable, secure, and prosperous business environment in Nigeria.
