SanlamAllianz has launched a nationwide 12-city roadshow designed to connect with customers, raise brand awareness, and highlight the vital role of insurance in building financial security.
Covering Nigeria’s six geo-political zones, the roadshow will stop in major cities including Lagos, Ibadan, Akure, Warri, Port Harcourt, Uyo, Onitsha, Enugu, Owerri, Kano, Jos, and Abuja. The initiative is set to become one of the largest customer engagement campaigns in the country’s insurance sector, underscoring SanlamAllianz’s commitment to Pan-African strength and local relevance.
“This nationwide initiative reflects our dedication to building trust and fostering stronger relationships within the Nigerian market,” said Tunde Mimiko, Managing Director/CEO of SanlamAllianz Life Insurance.
Changing Perceptions About Insurance
At the core of the campaign is a drive to close the gap between public perception and the realities of insurance. By engaging directly with communities, SanlamAllianz hopes to dispel common misconceptions and present insurance as a practical, essential tool for financial stability and resilience.
“Trust is the cornerstone of insurance. That trust begins with being present in these communities and meeting customers where they are,” Mimiko added.
Interactive Forums Across Nigeria
During the roadshow, SanlamAllianz will host interactive customer forums in each city. These sessions will provide opportunities for customers to engage directly with company leadership and frontline teams, share concerns, and gain a better understanding of how insurance can protect their lives and businesses.
“Insurance only becomes meaningful when it’s understood and trusted,” said Yomi Onifade, MD/CEO of SanlamAllianz General Insurance. “These forums allow us to listen, address concerns, and demonstrate our commitment to serving Nigerians at every level.”
The roadshow not only strengthens SanlamAllianz’s presence across Nigeria but also reaffirms the brand’s long-term dedication to supporting the growth of the country’s insurance industry under its unified identity.
