Leadway Group, a leading provider of non-banking financial services in Nigeria, has launched a nationwide retail campaign aimed at promoting financial inclusion and increasing awareness about its wide range of insurance and financial solutions.
The initiative, tagged “No Looseguard”, is a collaborative effort among the company’s five subsidiaries—Leadway Assurance Company (LAC), Leadway Asset Management (LAM), Leadway Pensure (LP), Leadway Capital and Trust (LCT), and Leadway Health (LH). These entities collectively offer Nigerians comprehensive financial products covering insurance, investment, pensions, trust services, and healthcare solutions.
According to Leadway Group, the campaign is designed to educate Nigerians on the importance of proactive financial planning, wealth creation, risk management, retirement security, and overall well-being. It seeks to equip individuals with the necessary tools to secure their financial future, emphasizing the importance of early and intentional planning.
Speaking on the campaign, Diana Mulili, Head of Digital Business at Leadway, highlighted the need for Nigerians to make smarter financial choices in a world filled with uncertainties. She emphasized that the initiative encourages individuals to take deliberate steps toward securing their finances and well-being.
“Nigerians need to take intentional steps to safeguard their future. As the campaign rightly says, ‘Life comes at you fast,’ so don’t lose guard—because if you snooze, you lose,” Mulili stated.
Leadway Group’s latest initiative reinforces its commitment to providing accessible and tailored financial products that cater to the diverse needs of Nigerians. With the ‘No Looseguard’ campaign, the company aims to empower individuals and businesses to make informed financial decisions for a more secure and prosperous future.
